
Plein Sud
Client
Concept
Year
2025
Services
Branding
Social Media Visuals
Type Design
Plein Sud is a fictional wine branding project built around a wine from the Pays d’Oc region, blending Mediterranean warmth with contemporary freshness. I designed a colorful and accessible visual identity that breaks away from traditional wine codes. The goal: to make wine clearer, closer, and more vibrant for a new generation. The design reflects the light, red soils, bold shapes, and the southern energy.